Although the quality of content and the choice of the right hashtags are of paramount importance, they won’t take you far without the loyalty and involvement of followers in everything that happens in your IG account. If you ignore the commitment of your IG followers, you run the risk of the most passive audience ever. It will follow you, but not interact with you.
And considering the instagram algorithms that consider the post with a higher number of likes and comments to be particularly valuable, there’s a chance you might fall under the radar and fall on deaf ears.
What is the engagement rate?
HE is the number of followers who like your account, comment on it and in other ways
interact with him. You can measure it by a contribution:
or as a whole ER= Likes+Comments/ Range*100.
The ER depends on the number of followers: the more followers, the lower the ER should be: For an account with 1000 followers, the default ER is about 7-15%. And for huge customers with more than 50,000 followers, for example, the optimal value is around 3%.
As already mentioned, the engagement rate in Instagram influences the ranking of contributions in the feed. The higher the ER, the better your posts will be displayed. Most users will see them more the higher they are. The benefits are too clear to be put into words.
How can the ER on Instagram be improved by DM?
With Instagram DM you can not only make direct sales and share funny pictures with your friends, but also increase the engagement rate of your followers significantly.
Create group chats
A receiver is good in comparison are 32 but much better. 32 is the number of users you can add to a chat. You can create a chat for yourself:
Discussion about products.
Create a general chat room to discuss your new product line. In the course of the live communication the participants exchange their opinions and experiences, talk about the advantages (and failures) of the product. Such first-hand recommendations always inspire confidence among users who have not yet decided to buy.
Have reviews written
The organization of of the cusatomer experience in the chat has several advantages. Each new review in the chat is personalized, each member of the discussion can go to the author’s profile and make sure he is not a bot. Each new review is sent to a chat member, and enthusiastic reviews will most likely motivate him to make his own purchase.
A&Q are immensely important
Surely you have to answer a hundred similar questions every day: „How much does it cost?“, „How to order?“, „And the delivery costs? When you’re tired of saying the same things over and over again, create chat rooms. And if you want to know how you can better automate the process, please read on.
Solve problems in front of the all-encompassing eye of your followers, answer questions like „I can’t follow the link“, „Publication is not available“, etc. Show the mechanism of business activity from the inside. The companies that are not afraid to uncover shortcomings, but at the same time respond quickly and accurately to comments, arouse respect and trust.
Create different chats and test how your customers react to them. Of course, this is not the whole list of ideas for group chats, spend a few minutes bending your creative muscles.
Let’s get back to the Q&A. An alternative to chat to solve common questions are the so-called Quick Replies. You can create templates to answer the most common questions, such as „How much is it?“, „How do I order?
Each time you receive such a message again, simply select the desired template and send it. This saves time on time-consuming input, cost clarification in the price list, etc., shortens the waiting time for a response and reduces the risk of customers switching to competitors.
It’s no secret that a variety of publications about Instagram are overlooked by a variety of active followers or the unpredictable actions of the „Smart Feed“. Can you imagine how much important information your customers get on the screen every day?
This is where the possibilities of DM come in, namely the mass distribution of messages, because people always read personal messages, promised.
First I want to tell you what you can send, and then we’ll figure out how to do it. So, ideas for newsletters that can be used directly in Instagram:
Welcome new users.