Staying active in the social media is absolutely necessary if you want to run your business successfully. This statement applies to small, local stores as well as national chains and global e-commerce sites. Even if you don’t sell a tangible product and only run a blog or similar, you need a social media presence. But having social media profiles and managing them properly are two different things.
Did you know that 80% of social media browsing takes place on mobile devices? This is one of the reasons why you need to focus on your Instagram strategy. The popularity of this platform cannot be ignored. Companies recognize this trend and act accordingly. In fact, over 70% of companies had an Instagram profile in 2017. Are you one of these companies? Do you post photos every day and add Viedos to your stories? And do you even go live from time to time?
But how do your followers interact with you? If you post the perfect picture, you can attract the attention of others, but the captions and texts will give the followers the context and meaning behind the picture. It is important that you write interesting and stimulating Instagram texts. If you need help writing your subtitles, you’ve come to the right place. We’ll explain how to write Instagram texts that encourage engagement.
How to write Instagram texts that encourage engagement
When it comes to the location of the photos, show your followers where the photo was taken. But here’s the catch: you don’t have to add it to your caption. This is a waste of valuable space. Mark the location of the photo instead. Here’s an example. Instead of saying, „Here we are in Basel,“ mark the location above the photo instead. It’s a great way for people who may not be following you to see your posts. It’s a great way for people who may not follow you to see your contributions, and it’s a great way for people who may not follow you to see your contributions.
Don’t write the first thing that comes to your mind
You have taken 20 different pictures of the same subject from different angles and with different lighting. Then you took the time to find the best filter, add one or two filters, change exposure, brightness and saturation, and play around with all the other editing tools. But then write your caption in 10 seconds because you want to publish it immediately. That’s a mistake. You should write your Instagram title for this photo as long, if not longer. Think of all the other written content you publish on the Internet, like your blog. You write a draft and then edit it. Maybe you edit it a second or even a third time before you add the post to your website.
Apply the same concept to your Instagram texts. Write drafts. Take your time. Don’t get me wrong. I’m not saying you need the whole week or a month to write these lines. But you should think about it. Concentrate on your captions and concentrate on taking and editing the photo. Writing sketches can also help you make sure you don’t make spelling mistakes or other mistakes.
Start with the most important information
If you write a longer caption, do not make the mistake of introducing the subtitle with a creative introduction. Instead, start with your most important message. Be direct. Instagram allows you to have 2200 characters in your caption, but that doesn’t mean your followers will see everything. Well, at least not right away. While I generally think shorter subtitles are more effective, I don’t want to keep you from writing longer ones. Just make sure your main content isn’t finished. Not everyone will click the „More“ button to see the whole thing. Remember, users just scroll through their news feeds and take a look at photos. They probably don’t care enough about your caption to read the whole thing. So at least try to link them to the first few lines to give them a reason to continue reading.
Find ways to encourage comments
Would you like every contribution to show a great deal of commitment and interaction? One way to achieve this is to get people to comment on your pictures. Users can talk to each other in the comments or reply directly. One way to get more comments is to reply to users and have a discussion. For this method to be successful, however, you must first get people to talk. End your caption with a question to get comments from your followers. If you don’t ask them something, they have no reason to write anything. Another way to get comments is to encourage your followers to mark their friends in photos.
Run a contest
Nothing gets people to interact more than the opportunity to get something for free. You can use contests to promote your brand on Instagram. This strategy will definitely drive the engagement and interactions if you can write a great caption. Let’s first look at the three different types of giveaways: (1) Competition, (2) Sweepstakes and (3) Lottery. The best choice is a contest. This is one of my favorite ways to keep followers moving. Your effort will decide whether you win or not. It is a successful campaign strategy because it promotes user-generated content.
We’ve discussed Instagram Hashtags a few times, but they’re important enough to mention them again. You should include hash tags in your captions for the same reason we mark the location. Your post will appear on a page with all the other images with the same hash tag. You will make your brand available to a wider audience. I would recommend placing hash tags at the end of the text.
As we discussed earlier, long captions can be cut off. But your hash tag doesn’t have to be visible to be effective. It will group your image with all the other posts with this hash tag. If you’re not sure which hash tag to use, start typing and Instagram will suggest the most popular ones. Select the one with the most posts. This will give you the greatest possible user retention. While you want to insert hash tags, use them sparingly. Going overboard with them could look like spam, and it’s not attractive to your followers. Make sure your hashtags are relevant. Don’t just use trendy hashtags to get a presence if they have nothing to do with your mail or brand. Again, this makes people think you’re spamming them, which is counterproductive to your engagement strategy.
Conclusion: How to write Instagram texts that encourage interaction
Do not overlook how important it is to write a good instagram caption. You spend a lot of time selecting and editing a photo. Make sure you put just as much effort into captioning. Write several drafts before choosing the best one. While you want to tell users where you are, that doesn’t mean they should be part of your caption. It’s a waste of space. Use the tag label instead. Long subtitles are truncated, so write the most important information at the beginning. Encourage user comments by asking a question or telling your followers to tag their friends. Also advertise a contest or giveaway in your captions. Add hash tags, but use them sparingly. If you follow these tips, you’ll get more interest in all your Instagram Posts.
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